This web ad was taken from the Mainichi website. The beefy, Pikachu-clad foreigner (Ryan Cornell) invites us: “Would you like to try studying English in a fun and stylish manner?” They push the ’stylish’ point even further by featuring a Marlon Brando-esque ruffian under a James Dean headline.

But there are some other odd things about this ad:

Why is he raising his fist and grimacing?

Why is Pikachu carrying the head of what appears to be another Pikachu?

Did he just win a mortal battle?

How does this have anything to do with learning English by reading an English newspaper?

More importantly, how on earth is it stylish?